Lori Dean, Health & Wellness Direct Response Copywriter

Ready to Elevate Your Health and Wellness Brand and Transform More Lives?

You're at the forefront of health and wellness, driving change and inspiring well-being.

Imagine amplifying that impact even more.

With Lori Dean, this vision becomes a reality.

Make a Greater Impact

Your journey has already changed lives. Now, let's reach even more.

With targeted strategies and heartfelt storytelling, your message will not only reach but resonate deeply — encouraging more profound wellness transformations.

Step Forward

You're shaping the future of wellness.

Together, let's take your proven leadership and deepen your influence.

Connect with Lori to explore how your brand can inspire even more significant change.

Recent Work that Inspires Positive Change and Elevates Brands

Payroll

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Payroll

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Payroll

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QBO Training

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We’ve Created A Beginner-Friendly Guide To Using QuickBooks To Help You Take Control Of Your Finances Once And For All

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An Innovation in Copywriting Inspired by an Unlikely Start

Lori M. Dean, Your Compassionate Copywriter

Imagine a young girl, every step and turn a testament to her goal of gracing stages as a professional ballet dancer.

Yet, within her, there was a different rhythm, a unique melody composed of numbers and narratives.

I’m Lori M. Dean, and that girl was me.

I grew up being described as “hyperactive”. I moved too fast and talked too much.

My parents enrolled me in dance to “fix” me. It gave me a place to expend my energy, but it also shaped my life from that point on.

My journey was one of mastering both precision and expression, a dance of duality.

I twirled my way from the theater stages, where every movement tells a story, to the structured world of numbers, where logic reigns supreme.

But it was in the powerful realm of words that I found my true calling.

Wisdom from Wordsmiths

My English professor once said, “a dancer who can write” — illuminating a path I hadn’t considered, but I decided to follow.

Those words were a beacon, guiding me to a place where my passion for storytelling could flourish.

This newfound insight was nurtured by my Great Uncle Connor, an accomplished writer himself.

Uncle Connor wasn’t just a mentor — he was a natural storyteller whose wisdom and guidance have stayed with me to this day.

He taught me the practical aspects of writing, showing me how to weave narratives that not only entertain but resonate deeply with the human experience.

Under his and my professor’s guidance, I learned that the essence of compelling writing lies in its ability to connect, to touch the core of our being.

Crafting Connections that Count

From this rich tapestry of experiences, a breakthrough approach in copywriting emerged.

It’s an approach that combines the grace of a ballet dancer with the analytical mind of a mathematician, and the art of storytelling.

I call this Compassionate Copywriting™ — an approach that goes beyond mere words to forge genuine connections between brands and their audiences.

As a compassionate SEO copywriter and content marketing strategist, my mission is to craft narratives that not only captivate, but also convert.

I believe in the power of stories to move people, to inspire action, and to create lasting connections.

Whether it’s through a meticulously crafted website or sales funnel, a compelling email mini-course series, or a persuasive sales letter, my goal is to bring your brand’s story to life in a way that resonates with your audience.

Let’s Elevate Your Story

Today, I stand ready to help you tell your story.

With a blend of creativity, empathy, and strategic insight, I aim to elevate your brand’s narrative, ensuring it’s not just heard, but felt.

Let’s embark on this journey together, transforming your brand’s online presence into a stage where your story not only captivates and enchants, but inspires action.

Don’t let your story go untold.

Are you ready to elevate your message?

Discover How Empathy, Innovation, and Precision Elevate Brands and Drive Business Growth

Lori helped me achieve a 40% increase in sales.

Lori helped me achieve a 40% increase in sales and double my ceramic coating sales last year.

She is also flexible in working with my CRM program and coordinating with my business coach creating efficiency in my marketing efforts.

I look forward to working with her this next year and years to come.

— Scot ROGERS

OWNER, FINISHING TOUCH DETAIL

Working with Lori was one of the best decisions we’ve made.

Lori was so easy to work with, quickly understood the vision we had, and translated it into the website of our dreams with a highly professional approach.

Working with Lori was one of the best decisions we’ve made.

— Jocelyn EIKENBURG
CO-FOUNDER, JUSTICE FOR JUN

Lori asks the right questions and offers innovative solutions.

Lori asks the right questions and offers innovative solutions.

Her work speaks for itself in both quality and creativity.

— Erin GIDDINGS

ART DIRECTOR, ART OF BEAUTY

(MAKERS OF ZOYA AND QTICA)

Lori is professional, easy to work with and incredibly talented.

Lori is professional, easy to work with and incredibly talented.

She is constantly mindful of meeting deadlines, staying within budget and being as error-free as possible.

— Anne VIDMAR

SENIOR GRAPHIC DESIGNER

NATIONWIDE BETTER HEALTH

(FORMERLY WellCorp, Inc.)

Lori is very precise in her work.

Lori is very precise in her work. She always finished her work on time and when she finished a project it was exactly what we wanted done.

— Mark BECKA

PRODUCT MANAGER

STATE INDUSTRIAL PRODUCTS

Join the Ranks of Satisfied Clients Who’ve Thrived by Partnering with Me

Education

Cleveland State University

Bachelor of Arts (BA) | Graphic Design

1998 – 2001

The University of Akron

Dance, English

1997 – 1998

Experience

Founder & CEO

SEO Copywriter & Content Marketing Consultant

LaBella Creative

2007 – Current

Graphic Designer & Product Marketing Strategist

Blonder Home Accents

2005 – 2007

Creative Quality Management

American Greetings

2004 – 2005

Creative Technical Specialist

American Greetings

2003 – 2004

Graphic Designer & Product Marketing Strategist

State Industrial Products

2001 – 2003

Creative Technical Specialist

American Greetings

2000 – 2001

Lori M. Dean, Your Compassionate Copywriter Logo

Your Compassionate Copywriter™

Ready to Elevate Your Message and Boost Sales?